Naples is a city in Collier County, Florida, United States. As of 1 July 2007, the U.S. Census Bureau estimated the city's population at 21,653. Naples is a principal city of the Naples–Marco Island Metropolitan Statistical Area, which had an estimated total population of 315,839 on 1 July 2007. Although Naples is officially the county seat of Collier County, the courthouse is located east of the city in unincorporated East Naples.

Naples is home to several major land reserves, including the Corkscrew Swamp Sanctuary, Everglades National Park, Big Cypress National Preserve, Florida Panther National Wildlife Refuge, Ten Thousand Islands National Wildlife Refuge, and Picayune Strand State Forest. The Corkscrew Swamp Sanctuary is known not only for its 11,000 acres of landscape and wildlife, but for a two and a half mile length boardwalk winding through the sanctuary. The Naples area is also home to the Naples Zoo at Caribbean Gardens, which dates back to 1919.

The city is served by the Naples Municipal Airport. Yellow Air Taxi also provides service to Key West, Florida. Southwest Florida International Airport, in South Fort Myers, Florida, handles the vast majority of commercial air traffic in and out of the region, with over 8 million passengers in 2007.

Downtown Naples is home to The Naples Players, The Gulfshore Playhouse, and the 5th Avenue South and 3rd Street South shopping districts, which feature a variety of antique shops. Gallery Row, also downtown, is a concentration among the numerous art galleries spread throughout the downtown area. The Village on Venetian Bay is an upscale open-air shopping district on the Gulf coast. Located directly off of Tamiami Trail are the Waterside Shops, an upscale open-air center home to such high-end retailers as Saks Fifth Avenue, Gucci, Tiffany & Co., and Lacoste. A two-story Barnes and Noble is located on site as well. Near downtown on Naples Bay and the Gordon River is the shopping district Tin City. This open-air shopping center specializes in antiques and handmade local novelties. Also near downtown is Big Cypress Market Place with over 100 diverse vendors. Naples hosts The Oliver Group Champions Cup of the Outback Champions Tennis Series each year. Naples is also the home to swamp buggy races, held three times each year at the Florida Sports Park.

Tourism is a main industry for the City of Naples. Notable resorts and hotels within the city limits include the Hampton Inn Naples I-75, the Ritz-Carlton, the Naples Beach Hotel and Golf Club, La Playa Beach and Golf Resort, the Naples Grande Beach Resort and Club (which will join The Waldorf-Astoria Collection in the fall of 2008), the Inn on Fifth and the Edgewater Beach Hotel and Club.

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