|
Location Information:
Huntington Beach is a seaside city
in Orange County in Southern
California. According to the 2008
census estimate, the city population
was 192,620; making it the largest
beach city in Orange County in terms
of population. It is bordered by the
Pacific Ocean on the southwest, by
Seal Beach on the northwest, by
Costa Mesa on the east, by Newport
Beach on the southeast, by
Westminster on the north, and by
Fountain Valley on the northeast.
It is
known for its long 8.5-mile (13.7
km) beach, mild climate, and
excellent surfing. The waves are a
unique natural effect caused by
edge-diffraction of ocean swells by
the island of Catalina, and waves
from distant hurricanes.
While
Huntington Beach retains its 15-year
trademark of Surf City Huntington
Beach, the Huntington Beach
Conference and Visitors Bureau filed
four applications to register the
"Surf City USA" trademark in
November 2004. The idea was to
market the city by creating an
authentic brand based on Southern
California's beach culture and
active outdoor lifestyle while at
the same time creating a family of
product licensees who operate like a
franchise family producing a revenue
stream that could also be dedicated
to promoting the brand and city. A
ruling by the U.S. Patent and
Trademark Office released on May 12,
2006 awarded three trademark
registrations to the Bureau; nine
additional trademark registrations
have been granted since this time
and ten other Surf City USA
trademarks are now under
consideration. One of the first
products the Bureau developed to
promote its brand was the Surf City
USA Beach Cruiser by Felt Bicycles
in 2006. The product has sold out
every year in markets worldwide and
created demand for a second rental
bicycle model that will be marketed
to resort locations across the globe
starting in 2009. The Bureau now has
dozens of other licensed products on
the market from Surf City USA soft
drinks to clothing to glassware. As
of April 2008, the Bureau had more
than 20 licensing partners with over
50 different products being prepared
to enter the market over the next 18
months.[18] Four of the Bureau's
registrations of the trademark are
now on the principal register and
the remaining ten trademark
applications are expected to follow.
The Bureau is actively considering
registration of the Surf City USA
trademark in several different
countries and anticipates a growing
market for its branded products
overseas in coming years.
Local
Weather:
|
